Based in New York, Sam Cooper will steer the strategy and development of Rosewood's global wellness platform. The role works across operations, design, brand and commercial teams to weave wellness into the whole guest journey, and reports to Anthony Ingham, Chief Operating Officer.
Sam Cooper brings more than 25 years in luxury hospitality and wellness, including senior leadership roles at Canyon Ranch before Discovery Land Company.
The appointment is part of a wider move. Rosewood has also named Gaye Gibson Vice President, Retail and Partnerships, Global, and Friedrich von Schönburg Vice President, Operations, APAC & Operations Excellence, Global.
The signal
wellness is moving from the spa menu to the leadership table. When a group gives it a global vice president working with design and commercial teams, it shapes how hotels are conceived, priced and sold.
Congratulations, Sam, on this new role.